Navana Group IMC
Navana Group has singled out its enterprising more in housing than in heavy industries like funiture, automobile, battery,colour, cement and the like.in essence,NAVANA Real Estate limited,though an integral concern of the Group,the entire real estate sector has been identical with Navana Group.
Beginning from the core at Baridhara Diplomatic Zone and Gulshan,the Group's deviersity has taken the range to Navana south,along the south estern bank of River Buriganga. Further down, Navana slik city at Narayanganj
Navana ongoing projects are Navana loriet (niketon), Navana white stone( Gulshan). Navan upcoming projects are navana silverwood(baridhara), navana blooming dale(west dhanmondi),Navana mashira(dhanmondi)
Navana chittagong ongoing projects are Navana ahemed cornation, Navana madani tower,navana south park.
customer profile:
Navana chittagong ongoing projects are Navana ahemed cornation, Navana madani tower,navana south park.
customer profile:
Demographic: Age(30-35)
Gender:Male and Female
Occupation: businessmen and service holder
Income:45000+(monthly)
Geographic: Location:Urban and sub urban
Area:Dhaka , Chittagong
Perception: Positive image
Attitude: Positive and trustworthy
Lifestyle:Moderate and aggressive life style
Integrated Marketing Communications
A big picture approach: a total marketing communication strategy that recognizes how all of the firm's marketing activities communicate with its customer other than just promotion. in term of Navan Group they rely on massive advertising and sales promotion for their IMC campaigns.
Advertising :
They have series of TVCs and all of them portray the benefit of buying land and apartment and what Navana gives as incentive for buying it from them.They also try to prove that they are the best selective brand to the customer preference
Their TVCs promote sales promotion claiming up to 1 lac BDT discount for plot booking and up to 30% discount for booking flats & apartments.
They also chronically continue to promote their ads on news prints and magazines, billboards.
They have separate website for different SBUs.Navana real estate ltd also has an effective website which shows every details and process of buying lands ,flats,apartments there
Navana Real Estate Ltd.| Leading Real Estate Company in ...
Nowadays interactive marketing such as social network is the core of buzz marketing and Navana Group is well aware of it by promoting their company's every inch of progress, awards, new promotion, new SBU, everything on their facebook page(Navana Real Estate ltd. | Facebook) . Their chronological pull strategies are also seen here effectively
Rehab fair is the place for personal selling for Navana real estate ltd. Every year they participate and hold an elite position in terms of real estate business section for their years of achievements and commitments. They also push their sales promotion in the fair in a redifine tactic.
PR events are also vital in Navana Group's positioning they usually sponsor sports events and make corporate deals with various companies and while doing that they strategically launch new land,flat ,apatment projects promotion for massive exposure
Other tvc:
Reference :
Navana Real Estate Ltd.| Leading Real Estate Company in ...
A big picture approach: a total marketing communication strategy that recognizes how all of the firm's marketing activities communicate with its customer other than just promotion. in term of Navan Group they rely on massive advertising and sales promotion for their IMC campaigns.
Advertising :
They have series of TVCs and all of them portray the benefit of buying land and apartment and what Navana gives as incentive for buying it from them.They also try to prove that they are the best selective brand to the customer preference
Their TVCs promote sales promotion claiming up to 1 lac BDT discount for plot booking and up to 30% discount for booking flats & apartments.
They also chronically continue to promote their ads on news prints and magazines, billboards.
They have separate website for different SBUs.Navana real estate ltd also has an effective website which shows every details and process of buying lands ,flats,apartments there
Navana Real Estate Ltd.| Leading Real Estate Company in ...
Nowadays interactive marketing such as social network is the core of buzz marketing and Navana Group is well aware of it by promoting their company's every inch of progress, awards, new promotion, new SBU, everything on their facebook page(Navana Real Estate ltd. | Facebook) . Their chronological pull strategies are also seen here effectively
Rehab fair is the place for personal selling for Navana real estate ltd. Every year they participate and hold an elite position in terms of real estate business section for their years of achievements and commitments. They also push their sales promotion in the fair in a redifine tactic.
PR events are also vital in Navana Group's positioning they usually sponsor sports events and make corporate deals with various companies and while doing that they strategically launch new land,flat ,apatment projects promotion for massive exposure
Other tvc:
My opinion:
I am overwhelmed by their marketing strategy and it justifies major integrated marketing communication tools which are impressive. They don't do marketing based on hypothetic statistics about our country they are very professional and aware of the contact points for attracting potential customers. In my opinion as they are growing more and more, in coming decades they need to emphasize more on interactive marketing. Only website and social networking page won’t help much, they need to develop mobile apps, interactive architectural facilities where consumers will design their own flats and apartments virtually and the company will implement it. I wish the best for Navana group as their tagline is to serve the country and the people of our country
Navana Real Estate Ltd.| Leading Real Estate Company in ...
